This year’s edition of Mercedes Benz Fashion Week Malta will be attracting much more attention within international fashion circles, thanks to a stunning campaign image that has been shot by world renowned fashion photographer Alan Gelati.

Mr. Gelati’s work features regularly on the covers of top fashion magazines including Vogue, Harper’s Bazaar, Elle, Vanity Fair, Instyle, Marie Claire and Glamour whilst several a-list celebrities such as Nicole Kidman, Cate Blanchett, Lily Allen, Janet Jackson and Lindsey Lohan grace his extensive portfolio.

Mercedes-Benz Fashion Week Malta campaign image by Alan Gelati

“We are delighted that Alan accepted our invitation to work on the campaign shot for Malta Fashion Week”, said Adrian J. Mizzi, the executive producer of the event. He went on to explain how contact with the artist began in 2012 when Mr. Gelati had submitted two of his photos to the Fashion Photography exhibition that forms part of Malta Fashion Week. Since then the connection between the Italian photographer and Malta became much closer, more so when he purchased property here and moved his base from London to Malta last year. Within his busy schedule of shoots all around the world from Miami to Hong Kong, Paris to London, he finds time to immerse himself in Maltese village life, which he says he appreciates dearly.

The campaign shoot was done at MK2 studios in Qormi with the support of Maltese photographer Kurt Paris. It features model Daniela wearing Charles & Ron, with hair by Domenic Bartolo and makeup by Elaine Galea. Mercedes-Benz Fashion Week Malta will take place from Saturday 24^th May to Saturday 31^st May.